We build the software, websites, online stores and automations your business runs on.

Custom software and automation, business websites and e-commerce stores — designed, engineered and launched by one team, in Arabic and English.

You talk directly to the people who build your project

  • Shipped to production

    Platforms live for retail technology, fashion, AI education and engineering clients.

  • Arabic & English

    Bilingual products and right-to-left interfaces, built by Arabic speakers.

  • One team, end to end

    Design, engineering, integrations and launch, without hand-offs between agencies.

  • Talk to the builders

    Message the people working on your project directly, on WhatsApp.

  • Web apps
  • Business websites
  • Shopify stores
  • WhatsApp automation
  • AI assistants
  • CRM & ERP integrations
  • Dashboards
  • Arabic & English
  • Custom storefronts
  • Booking systems

The problem

Most businesses don't need more software. They need software that fits.

  • The same data gets typed into three different systems.
  • Enquiries sit unanswered because nobody saw them.
  • The website looks fine but never brings in work.
  • The online store needs a developer for every small change.

One team.From first sketchto live product.

Strategy, design, engineering and launch under one roof, so nothing gets lost between agencies.

Selected work

Systems built around real business problems.

Some clients stay private. Each project is described by the problem, the system delivered and the capabilities involved.

Augmented reality / retail technology

AR product platform

The problem
Delivering AR product experiences to real users needed a production web platform, not a demo.
What we delivered
Product frontend, API layer, cloud deployment and a repeatable release pipeline.
  • React frontend
  • REST APIs
  • Cloud hosting

Fashion retail

Fashion commerce

The problem
The brand needed a storefront it could actually run, without a developer for every change.
What we delivered
Commerce storefront, product and content workflows, and third-party integrations.
  • E-commerce
  • Integrations
  • Content operations

AI / education

AI knowledge platform

The problem
An AI product needed a usable interface and a reliable path to production.
What we delivered
Product frontend, model and API integration, and deployment.
  • React frontend
  • AI & API integration
  • Deployment

Industrial / engineering

Engineering services

The problem
An established firm had no credible digital presence and no enquiry pipeline.
What we delivered
Site architecture, content structure and an enquiry flow that routes to the right people.
  • Site build
  • Information architecture
  • Enquiry automation

How we work

Five steps, no theatre.

Typical timings. Your proposal gives the real ones.

  1. 01

    Understand

    Week 1

    The business, the constraint, and what done actually means.

  2. 02

    Design

    Week 1–2

    The system, the flows and the screens before any code.

  3. 03

    Build

    Weeks 2–8

    Frontend, backend, integrations and the data layer, shown to you as it grows.

  4. 04

    Launch

    Launch week

    Test, deploy, and put it into real use with real people.

  5. 05

    Improve

    Ongoing

    Measure, extend, and automate further where it pays off.

Before you message us.

How long does a project take?

A business website usually takes three to six weeks and an online store four to eight. Custom software depends on scope. After a first conversation you get a timeline in writing.

How much will it cost?

Every project is priced on its scope. After a short call we send a written proposal with what's included, the timeline and the price. If you have a budget in mind, mention it and we will shape a first version around it.

Can you build in Arabic?

Yes. Our team speaks Arabic and English, and we build bilingual websites, stores and systems with proper right-to-left layouts.

Can we work together remotely?

Yes. We work over WhatsApp, video calls and shared project boards, so you always know where things stand, wherever you are.

Who owns what you build?

You do. The code, the accounts and the documentation are yours at handover.

What happens after launch?

We stay on for fixes, improvements and further automation, either on a support plan or project by project.

Tell us what's slowing your business down.

A two-minute message is enough to start. You'll get a straight answer about whether we're the right fit.

Have something worth building?

Tell us what you're trying to automate, improve or launch, on WhatsApp or by email. You'll get a straight answer about whether we're the right fit.

WhatsAppThe fastest way to reach the team.Start a chat(opens WhatsApp)
Emailcontact@goallx.comFor longer briefs and attachments.Write an email

What happens next

  1. We read your message and reply with any questions.
  2. A short call to understand your business and the goal.
  3. A written proposal with scope, timeline and price.
WhatsApp us(opens WhatsApp)Start a project